Non-Expandable Ads

Non-expandable ads are animated ads, GIF, SWF, or a static JPG image. Animated Ads require that the animation repeat only 3 times within 15 seconds. If you send us third-party ad code (Action Script), we will modify that code as necessary.

Client must supply all creative assets*
Ad UnitsDimensions WxHMax File Size for GIF/JPGMax File Size for SWFRequire An Original FLV File
Medium Rectangle300x25030kb40kbYES
Skyscraper160x60030kb40kbYES
Leaderboard728x9030kb40kbYES
Half Banner234x6030kb40kbYES

Expandable Ads

These ads provide the perfect venue to showcase your product or service. A video? Great imagery? This is the place to do it. Get noticed with Rich media ads. Highly effective, rich media ads grab the readers attention and offer web viewers an interactive experience.

Client must supply all creative assets*
Initial AdsExpandable Ads
Ad UnitsDemensions WxH Static Image Size Demensions WxH File Size Num of Panels Expand Direction
Medium Rectangle300x25030kb600x25060kb4LEFT
Skyscraper160x60030kb320x60060kb4LEFT
Half Banner234x6030kb468x6060kb4LEFT
Billboard960x3030kb960x33060kb4DOWN
Sliver960x1530kb960x5560kb4DOWN

Expandable Ad Samples

— Medium Rectangle

Expandable Medium Rectangle Screenshot
  • Flash : Pre-Expansion
  • Dimensions : 300x250
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 600x250
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 300x250
  • File Size : 30k
  • — Half Banner

    Expandable Masthead Screenshot
  • Flash : Pre-Expansion
  • Dimensions : 234x60
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 468x60
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 234x60
  • File Size : 30k
  • — Billboard

    Expandable Billboard Screenshot
  • Flash : Pre-Expansion
  • Dimensions : 960x30
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 960x330
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 960x30
  • File Size : 30k
  • — Sliver

    Expandable Sliver Screenshot
  • Flash : Pre-Expansion
  • Dimensions : 960x15
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 960x55
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 960x15
  • File Size : 30k
  • *If client builds, final files (.swf, .fla, .gif and jpg) and redirect url(s) must be provided to The Columbian.**Static image will appear on every page view for users that do not meet the Minimum System Requirements.

    — Border Restrictions: A border is required. Ads without a border MUST have a high contrast background color that separates from the webpage.

    — Other Notes: The Columbian requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines.

    — Contact Us: 360-735-4497

    How to get creative to us

    Files can be uploaded to our secure server at http://columbianftp.com.

    For animated ads…

    For animated ads—gif or swf— we request that the animation not loop more than three times. In other words, we prefer ads that are not endlessly animated.

    Looking for something else?

    Need more information about advertising with The Columbian?

    Other Online Ad Inquiries

    Inquire about more ad sizes, file types or ad prices. Please contact us.