Digital Ad Specifications

Non-Expandable Ads

Non-expandable ads are animated ads, GIF, SWF, or a static JPG image. Animated Ads require that the animation repeat only 3 times within 15 seconds. If you send us third-party ad code (Action Script), we will modify that code as necessary.

Client must supply all creative assets*
Ad Units Dimensions WxH Max File Size for GIF/JPG Max File Size for SWF Require An Original FLV File
Medium Rectangle 300x250 30kb 40kb YES
Skyscraper 160x600 30kb 40kb YES
Leaderboard 728x90 30kb 40kb YES
Half Banner 234x60 30kb 40kb YES


Expandable Ads

These ads provide the perfect venue to showcase your product or service. A video? Great imagery? This is the place to do it. Get noticed with Rich media ads. Highly effective, rich media ads grab the readers attention and offer web viewers an interactive experience.

Client must supply all creative assets*
Initial Ads Expandable Ads
Ad Units Demensions WxH Static Image Size Demensions WxH File Size Num of Panels Expand Direction
Medium Rectangle 300x250 30kb 600x250 60kb 4 LEFT
Skyscraper 160x600 30kb 320x600 60kb 4 LEFT
Half Banner 234x60 30kb 468x60 60kb 4 LEFT
Billboard 960x30 30kb 960x300 60kb 4 DOWN
Sliver 960x15 30kb 960x55 60kb 4 DOWN


Expandable Ad Samples

— Skyscraper

  • Flash : Pre-Expansion
  • Dimensions : 160x600
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 320x600
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 160x600
  • File Size : 30k

    • — Medium Rectangle

  • Flash : Pre-Expansion
  • Dimensions : 300x250
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 600x250
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 300x250
  • File Size : 30k

    • — Half Banner

  • Flash : Pre-Expansion
  • Dimensions : 234x60
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 468x60
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 234x60
  • File Size : 30k

    • — Billboard

  • Flash : Pre-Expansion
  • Dimensions : 960x30
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 960x330
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 960x30
  • File Size : 30k

    • — Sliver

  • Flash : Pre-Expansion
  • Dimensions : 960x15
  • File Size : 60k
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Flash : Expansion
  • Dimensions : 960x55
  • File Size : 2MB
  • Max Animation Time : 15 Sec
  • Flash Version : 9 (Action Script 2)
  • Frame Rate : No more than 24fps

  • Static Image**
  • Dimensions : 960x15
  • File Size : 30k
    • *If client builds, final files (.swf, .fla, .gif and jpg) and redirect url(s) must be provided to The Columbian.
    **Static image will appear on every page view for users that do not meet the Minimum System Requirements.

    — Border Restrictions:
    A border is required. Ads without a border MUST have a high contrast background color that separates from the webpage.

    — Other Notes:
    The Columbian requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines.

    — Contact Us: 360-735-4497