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Press Talk: Trying to untangle the web

Friday, May 29 | 11:12 p.m.

BY LOU BRANCACCIO,
COLUMBIAN EDITOR


Lou Brancaccio

"Oh! What a tangled web we weave."

— Sir Walter Scott


Scott
was a pretty cool character back in the late 1700s. He made his mark as a writer and was one of the first internationally read poets.

The "tangled web" line likely is one of the most-known lines ever written. I wonder if this guy was way, way, way ahead of his time. Could he have known how tangled up today's Web would become? And although Scott surely meant it in a bad way, one shouldn't automatically conclude "bad" when the word "tangled" is used.

Mostly, "tangled" has to do with confusion. And that certainly would be a fair statement when dealing with the World Wide Web. So I thought I'd break this column into two tangled Web-related areas. Here we go:


Tangled believability

One of the largest issues facing Web users is what to believe. We've all seen the Nigerian prince e-mail, hoping to give each of us a million bucks if we'd only send him our Social Security numbers and a few dollars. But what to believe goes well beyond that.

In the old days a guy with a soapbox and an empty corner could shout crazy, demeaning, inappropriate stuff ... and reach a handful of people. Today that same guy could reach millions. It doesn't make him any more credible but he has a much better shot at finding an audience.

Newspapers struggle with this issue. At a recent meeting of readers we heard a plea to clean up the comments area on our Web site. One reader asked that we separate out comments from those who are willing to use their real name and those who are not.

We — and other newspapers — are still searching for the proper solution here.


Tangled content options

Newspapers still are trying to figure out what kinds of information should be put on their Web sites.

Should it be light news or hard news, should it be videos or databases, should it be everything in the print edition or nothing from the print edition?

Eventually, we believe that less and less of the print edition will be found on our Web site. We think the Web will be dominated by breaking news and add-on items like databases and links to related stories and videos.

You can see recent examples of all three of these:

-- After doing a front-page story on governmental salaries, we provided a database of those salaries on our Web site. It has already received more than 23,000 hits!

-- If you are reading this column online you will see links provided on certain topics.

-- And we're trying to pick the right videos to produce. We don't think videos are the answer to getting people to our Web site, but it is an answer.

Another important content option is the public's opportunity to comment. But, as mentioned earlier, we are trying to sort out how far we should let it go.

I'm a believer in giving those who comment quite a bit of leeway. For example, when we did a story and a second video on a recent Hollywood movie shoot in Vancouver, this comment was posted:

"Lou, the story was over last week. We got that. You seem to be milking this one, and your gushing over it is kind of embarrassing."

Critical of us? Yes. Fair opinion stated in an appropriate way? Yes.

By the way, that second video on the movie shoot? It has received the second-most video visits on our Web site. Second only to the first video on the movie shoot.

Worth discussing? I think so. Let's hear from you.

Lou Brancaccio is The Columbian's editor. Reach him at 360-735-4505 or lou.brancaccio@columbian.com.



   
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