COLORADO SPRINGS, Colo. (AP) — The U.S. Olympic Committee has formally halted plans to start its own network, an idea that drew fire from international Olympic officials who saw it as a potential threat to their multibillion-dollar contract with NBC.
The decision, not a surprise, was made last week, and characterized by the USOC as the natural progression from a deal chairman Larry Probst struck with International Olympic Committee officials last August.
The USOC was going to partner with Comcast to form a network that would carry 24-hour Olympic-themed programming, with possible consequences to NBC, which owns rights to the Olympics and many of its related events through 2012.