NEW YORK (AP) — The NFL plans to welcome the start of its regular season next week with a $50 million “Back to Football” ad campaign.
The effort aims to keep up last year’s record TV ratings and improve its value to sponsors.
The league is running ads on NBC, CBS and ESPN — which all broadcast its games — promoting “Back to Football,” and the networks are using the slogan, too.
Retailers Kohl’s, Dick’s and Old Navy are also running promotions and featuring NFL merchandise.