PORTLAND, Ore. (AP) — The Procter & Gamble Co. says it will not renew its endorsement deal with golfer Tiger Woods after the end of the year.
The company used Woods and dozens of other athletes as part of its three-year Gillette Champions marketing program. Gillette says it is phasing out that program and not renewing the contract with Woods and several other athletes as a result.
Gillette stopped using Woods in its ads after details of his infidelities became public last year. A company spokesman says Woods won’t be associated with Gillette as of the end of this program.
The company is keeping some of the athletes from the program — such as New York Yankees Derek Jeter and tennis star Roger Federer — for local marketing programs.
