LONDON (AP) — CBS Outdoor has become the 33rd domestic sponsor of the 2012 London Olympics.
The company was unveiled Thursday as the official “outdoor advertising supplier” for the games.
CBS Outdoor will supply organizers with outdoor space to support advertising campaigns for the Olympics.
The advertising space includes the London Underground, national rail, bus and tram networks and major retail areas in London. The ad campaigns will focus on recruitment of volunteers and sale of Olympic tickets.
CBS Outdoor is a tier-three sponsor.
