Vancouver designer SethAaron Henderson is just now reaping yet another reward linked to his victory on the reality television show “Project Runway” nearly five months ago.
Henderson, 39, and his designs for the “Project Runway” show at Mercedes-Benz Fashion Week are featured in a five-page editorial spread in the July issue of Marie Claire magazine.
The feature was part of his prize package. He also received $100,000, the opportunity to sell his line on Bluefly.com and $50,000 worth of technology from Hewlett-Packard and Intel to create and design collections and run his business.
The Marie Claire photo shoot took place on Staten Island in New York in late April. Seeing the results on the newsstands was a special moment for Henderson.
“It’s what I’ve always wanted, and I got it,” he said.
It’s been a big summer for the self-taught designer and married father of two. In addition to being grand marshal of the Portland Rose Festival Starlight Parade and receiving a key to the city of Vancouver from Mayor Tim Leavitt, Henderson has created a new ready-to-wear collection as part of his sethaaron line. It was manufactured by Dehen in Portland and is available at Anne Bocci Boutique & Gallery in Portland’s Multnomah Village.
The collection features Henderson’s trademark design elements. He uses hardware, such as zippers and studs, as decorative elements and prefers a palette of black, gray and primary colors.
The ready-to-wear collection, however, is toned down from the edgy, flamboyant designs he created for “Project Runway.” The clothes carried at Anne Bocci are designed to be worn in the real world, not on the runway or in the pages of fashion magazines.
“It’s real practical,” he said. “Simple and clean.”
Still, the clothes quintessentially express his vision.
“Everyone knows whose it is,” he said.
Henderson recently signed with Designers Management Agency, which will work to get him into major stores in fashion hubs such as New York City and Los Angeles, he said. He also signed with Reel Management talent agency to land guest appearances and speaking engagements.
To see Henderson’s new ready-to-wear collection, go to http://www.annebocciboutique.com/Project-Runway–Seth-Aaron-s.html. For more on his Marie Claire editorial feature, go to http://www.marieclaire.com/celebrity-lifestyle/celebrities/interviews/seth-aaron-henderson-interview?click=main_sr.