NEW YORK (AP) — The King of Beers is closer to becoming the Coke of beers.
Anheuser-Busch InBev says Budweiser is closer to becoming a global icon because of the success of its World Cup marketing program.
This marked the seventh time Budweiser was the tournament’s official beer. But it was the first under the company’s new formation. InBev bought Anheuser-Busch in 2008, saying it wanted Budweiser to be a worldwide brand like Coca-Cola.
Chief Marketing Officer Chris Burggraeve says Budweiser is closer now that it has reached millions of people from dozens of countries, all fans of the quadrenniel soccer tournament.
