TV ratings up 17 percent for NBA finals Game 1
Friday, June 4, 2010
NEW YORK (AP) -- The opener of the Celtics-Lakers NBA finals matched the teams' meeting two years ago for the highest preliminary rating for a Game 1 since 2004.
Los Angeles' 102-89 win Thursday night on ABC earned a 10.4 overnight rating, up 17 percent from the 8.9 for last year's Magic-Lakers series.
Ratings measure the percentage of all homes with televisions tuned into a program. Overnight ratings represent the country's largest markets.