Vancouver-based Burgerville entered the rewards program arena Tuesday with the launch of its new Burgerville Card.
Designed to entice patrons to spend money in exchange for points ($1 equals one point), the card can be used at any of the chain’s 39 restaurants in Washington and Oregon. Burgerville is one of the nation’s first fast-food chains to offer such a program, according to a company press release.
However, the rewards concept is not new among retailers, who use it to draw customers with discounts or free goods while gathering data about clientele. Grocery chains such as Safeway and Fred Meyer have used suchprograms for years.
Burgerville Card members can elect to be profiled by registering their card online and receiving five bonus points.