NEW YORK (AP) — LeBron James already sported Dr. Dre’s headphones in an NBA commercial. Now the basketball star can rock his own.
Monster Cable Products Inc. CEO Noel Lee tells The Associated Press the Cleveland Cavaliers forward is set to launch his own headphones line.
Lee says “sound quality really matters when you enjoy music.” He says athletes such as James need that kind of high-quality sound experience because “it’s their way of focusing energy” before games.
Monster Cable is synonymous with expensive video and audio cables. The San Francisco Bay-area company partnered with Interscope Records chairman Jimmy Iovine and rapper Dr. Dre to release Beats by Dre in 2008. They released Heartbeats by Lady Gaga last year and Diddy’s Diddybeats in May.
