Puma signs as sportswear partner of America’s Cup



SAN FRANCISCO (AP) — Puma has become the official sportswear partner of the America’s Cup.

Puma will handle online sales and run the in-port shops during the America’s Cup World Series, which begins Saturday in Cascais, Portugal.

This is the second major foray into sailing for the shoe and sportswear company. The first came in 2008-09, when it sponsored Puma Ocean Racing in the Volvo Ocean Race. Puma Ocean Racing returns as the only American-flagged team in the VOR, which begins in October in Alicante, Spain.

Other stops in the America’s Cup World Series this year will be in Plymouth, England, and San Diego. The series continues next year. The Louis Vuitton Cup for challengers and the America’s Cup match will be held on San Francisco Bay in 2013.