BURBANK, Calif. (AP) — Dana White doesn’t enjoy pats on the back. Whenever somebody congratulated him over the past week on the UFC’s lucrative television deal with Fox, he only thought about how much more work he’s got to do.
The UFC president doesn’t believe his sport has joined the sports mainstream with its first prime-time exposure on a major network, yet White believes MMA can get there in about two years. He’ll start with the UFC’s network debut Nov. 12 in Anaheim, with a broadcast designed to educate newcomers on MMA’s intricacies.
White has plenty to keep him busy before the Fox show, however.
The UFC makes its long-awaited return this weekend to Brazil, the homeland of many elite fighters, for UFC 134 in Rio de Janeiro.