NEW YORK (AP) — NBC’s Olympic coverage in London will look very familiar, with one major twist.
For the first time, the network plans to show every event live in some form — even if it’s just raw video streaming online. But the prime-time broadcasts will still use that traditional formula of human-interest features and taped competition.
The man behind that coverage will be someone steeped in the NBC philosophy of packaging the Olympics for a wide audience. NBC announced Tuesday that “Today” executive producer Jim Bell would serve in that role for the 2012 Games.
He fills the spot held by Dick Ebersol, who resigned as chair of NBC Sports Group in May. Earlier in his career, Bell was coordinating producer for NBC Olympics under Ebersol.