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Microsoft pledges Windows developers generosity

The Columbian
Published: December 6, 2011, 4:00pm

NEW YORK (AP) — Microsoft is stepping up its competition with Apple and plans to give developers who write software for Windows computers and devices a greater share of revenue sold through the company’s upcoming Windows Store.

As long as the software, or app, has made at least $25,000 in revenue, Microsoft plans to give developers an 80 percent cut. Apple now gives developers 70 percent of the revenue that apps bring in. If a Windows app hasn’t reached the threshold yet, Microsoft will share 70 percent as well.

The bigger cut to successful developers is the latest sign that Microsoft is trying to compete with Apple — and with phones running Google’s Android — on the app front by luring developers with financial incentives.

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