TORONTO (AP) — Molson Canadian is set to become the official beer of the National Hockey League.
Terms of the seven-year deal announced Tuesday weren’t disclosed, but NHL chief operating officer John Collins says it is a “monster deal.”
The announcement comes days after the Heritage Classic game in Calgary, the second time the NHL went outdoors over a 50-day stretch.
The North American agreement with brewers Molson Coors in Canada and MillerCoors in the U.S. will see the sister companies heavily represented across the NHL calendar starting next season. It also includes money for television advertising and smaller deals with individual teams.
