DURBAN, South Africa (AP) — South Korea’s SBS television and Germany’s ARD and ZDF networks have been awarded lucrative Olympic broadcast rights in their countries.
The IOC says SBS secured the Korean rights to four games through 2024 — the Winter Olympics of 2018 and 2022 and Summer Games of 2020 and 2024. The host cities of those four games haven’t been selected yet.
The Korean deal is the first in the world that goes through 2024.
ARD and ZDF acquired the rights in Germany to the 2014 Winter Games in Sochi, Russia, and 2016 Olympics in Rio de Janeiro.
The value of the Korean and German deals were not disclosed. Rights fees for multiple games in those markets would run in the hundreds of millions of dollars.
