Marvel Comics takes its game to Dallas
Tuesday, July 5, 2011
DALLAS (AP) -- The Dallas Cowboys are getting some super-powered support.
Marvel Comics' heroes are throwing in with the Cowboys as the publisher's parent, Marvel Entertainment LLC, expands its efforts to bring the characters into the world of professional sports.
Debuting Wednesday, the five-time Super Bowl champion Cowboys will offer apparel from T-shirts to caps that feature Spider-Man, Thor and Captain America, among others.
The move is part of Marvel's growing effort to expand its characters' appeal in new markets and to fans outside comics, too. Earlier this year, it started offering NBA-themed apparel in conjunction the Los Angeles Lakes, New York Knicks and Boston Celtics.