WAC marketing geography, potential to schools
Friday, July 29, 2011
LAS VEGAS (AP) -- The changing Western Athletic Conference wants enough schools to have two divisions and an annual title game, and is looking to boost membership by selling programs on geographic convenience and the chance to be college football's next Boise State.
Commissioner Karl Benson says the league has shown that teams that join the WAC get better.
Benson says that Boise State -- which bolted for the Mountain West Conference this year -- wasn't any further ahead in its development as a program 10 years ago than current WAC teams are today.
Boise State isn't the only departure giving the WAC an unwanted facelift. Hawaii, Fresno State and Nevada -- the three teams picked by media and coaches to finish atop the WAC this year -- are all moving to the Mountain West next year.