NBA Finals give ABC best summer ratings in decade
Tuesday, June 14, 2011
NEW YORK (AP) -- The NBA's championship-winning game for the Dallas Mavericks was seen by nearly 24 million people. The Nielsen Co. says Sunday's game led ABC to its most-watched week during the slow summer season in nearly 10 years.
Nielsen said the Mavericks' six-game series victory over the Miami Heat was seen by an average of 17.3 million people. That's a little less than the average viewership for last year's series between the Los Angeles Lakers-Boston Celtics, which had the advantage of going a full seven games.
The fourth, fifth and sixth games of the Heat-Mavericks series eclipsed those corresponding games last year despite the presence of the NBA's most storied franchises. Many tuned in to see if LeBron James would win a championship after his much-maligned decision to leave the Cleveland Cavaliers.