PORTLAND, Ore. (AP) — Oregon’s famous Pendleton Round-Up has been hauled into court over an aroma you don’t normally associate with a rodeo grounds, bucking broncs and steer wrestling: cologne.
The rodeo organization is marketing a fragrance called “Let ‘er Buck” that promises “citrus top notes with alluring spices and warm, soft woods.” A 3.4-ounce bottle goes for $69.
Pendleton Woolen Mills says the rodeo is horning in on its trademark.
The dust-up pits two institutions allied since the beginning of the 100-year-old rodeo. With related events in September, it draws 50,000 people to the Eastern Oregon town Pendleton.
Both sides say they regret the dispute couldn’t be settled short of the suit that the company known for colorful blankets filed last month in Portland. It seeks an injunction and damages.