Economic group gets new name, identity

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Greenlight Greater Portland, a private-public economic development organization, has a new name along with a new brand identity and website, the group said Wednesday.

“We want the Portland-Vancouver area to become a real player in the international market, and this new brand is the first step toward building that credibility,” Greg Ness, president and CEO of StanCorp Financial Group and marketing liaison for Greater Portland Inc., said in a news release.

Underpinning the group’s new efforts are three concepts: intelligent confidence; assertive; and progressive: the capacity to lead a new direction, it said.

Greater Portland plans to fly in about 25 CEOs from around the world this fall to show what the Portland-Vancouver region has to offer.