LA QUINTA, Calif. (AP) — The PGA Tour’s Bob Hope Classic has a new title sponsor and a new format.
Organizers said Thursday that the tournament will be called the Humana Challenge after Louisville, Ky.-based Humana agreed to an eight-year deal as title sponsor, along with the William J. Clinton Foundation. The tournament will be played Jan. 16-22.
The event had been without a title sponsor since Chrysler bailed out after 2008 during the financial crisis.
The tournament will change its format from five days to four, with the first three rounds played in a pro-am format. The previous format had been seen as one of the problems the Hope had in attracting a stronger field.
