Everett newspaper outs frequent website poster
Friday, May 20, 2011
SEATTLE (AP) -- A man doing some guerilla marketing through the comments pages of a Washington newspaper has been suspended from his job after the paper found out he was presenting himself as just another local guy concerned about traffic when he really was the vice president of business development at a traffic-camera company trying to expand its business in the area.
A spokesman for American Traffic Solutions, Inc., said Friday the Scottsdale, Ariz., company is embarrassed and disappointed by the actions of their employee, Bill Kroske, in The Herald newspaper.
The Everett, Wash., paper reports that a man using the screen name "W Howard" had commented 43 times on its website since June, participating in a popular debate about red-light cameras. He never identified himself as an employee of American Traffic Solutions, although he did sign up for a screen name using his real name and company email address.