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APNewsBreak: NHL, Discover team up on Thanksgiving

The Columbian
Published: November 2, 2011, 12:00am

NEW YORK (AP) — The NHL has a new deal with Discover that will include a new Thanksgiving promotion featuring a game on the Friday after the holiday.

Looking to build on the success of its Winter Classic, which has quickly become a New Year’s staple, the NHL announced on Wednesday a renewal of a multiyear partnership with the credit card company.

This year’s “Discover NHL Thanksgiving Showdown,” to be played on “Black Friday,” features the Stanley Cup champion Boston Bruins and the Detroit Red Wings on NBC.

Discover and the NHL will also debut a co-sponsored float during the Macy’s Thanksgiving Day Parade on NBC as part of promotion for the game.

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