Indian youth center debuts public service spot
Friday, November 4, 2011
PORTLAND, Ore. (AP) -- The Center for Native American Youth has debuted its first public service announcement, which features Boston Red Sox centerfielder Jacoby Ellsbury.
Former U.S. Sen. Byron Dorgan of North Dakota founded the Washington, D.C.-based center. He also appears in the spot, along with Jefferson Keel, president of the National Congress of American Indians.
The center premiered the spot Wednesday for tribal leaders attending the National Congress of American Indians annual conference in Portland, Ore.
The 30-second PSA describes Native American youth as the "most at-risk population" in the country. It says the youth center works to prevent teen suicide and improve awareness of other challenges Native youth face, including poverty, health disparities, substance abuse and gang activity.
The center also produced two radio PSAs. It's working to broadcast the spots in cities and towns with large Native American populations across the country.
Center for Native American Youth, www.cnay.org