LONDON (AP) — Russian organizers of the 2014 Winter Olympics in Sochi hope to secure enough sponsorship deals to create a post-games surplus of more than $300 million.
Dmitry Chernyshenko, head of the Sochi organizing committee, tells The Associated Press the Olympic body will not need any government money despite the weakening global economy and competition from the 2018 World Cup in Russia.
Sochi has already secured $1.2 billion — an Olympic record — in domestic sponsorship revenue and tied up all of its top-tier sponsors. The committee expects to get more sponsorships in the run-up to the games.
