NBC uses Twitter to help launch new drama 'Grimm'
Friday, October 14, 2011
LOS ANGELES (AP) -- NBC is giving Twitter users a sneak peek at one of its new fall series.
Two weeks before the drama "Grimm" debuts, the network is making the first episode available to those who follow the show handle on Twitter.
Starting Friday, those people will receive a direct tweet with access information to preview the Oct. 28 premiere episode of "Grimm."
NBC will also be screening the episode in 10 cities nationwide, starting Tuesday in Los Angeles and including Portland, Ore., where "Grimm" is filmed. Some of the show's producers and cast members will be on hand for the Los Angeles and Portland events.
"Grimm" Twitter handle: http://www.twitter.com/NBCGrimm