Business name: Simply Sweets.
Owner: Jen Allpress.
Address: 8700 N.E. Vancouver Mall Drive, Suite 169.
What the business does: Simply Sweets bakes cupcakes daily. They also offer custom cakes and cheesecakes. Jen Allpress has gluten-free cupcakes on Fridays, or when custom ordered. The shop also offers decorating supplies as well as decorating classes and baking and decorating tips and tricks.
How has the economy affected your business: Allpress thinks the economy actually has helped her business. She said people still want comfort food, and her business offers it in small bites at a small cost. Also, people still get married and want a fancy cake.
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Greatest challenge: Allpress said her greatest challenge has been learning how to manage a business, something she is doing for the first time. She has not had any formal business education. Her background is as an emergency room technician. The company has had to upgrade equipment, adding mixers and buying industrial ovens and refrigerators.
What’s ahead: She sees growth. Her first goal is to cut back her schedule so she does not have to work seven days a week. She and her staff are all learning and they want to take classes to broaden their decorating techniques. She sees potential, sometime in the distance future, to add a second location.
Year established in Clark County: Allpress has been at the mall for the past one and a half years.
Hours: 11 a.m. to 6 p.m. daily.