MORGANTOWN, W.Va. (AP) -- West Virginia University athletic director Oliver Luck is asking Mountaineer football fans to use fashion peer pressure after one was shown on television wearing a T-shirt bearing a curse word.
Luck issued a letter to fans on WVU's athletics website, www.msnsportsnet.com. He says the T-shirt in question was seen during the Sept. 4 game between Marshall and West Virginia that was broadcast nationwide.
Luck says such a portrayal isn't the image WVU wants to promote of the university or the state. He's asking fans to help convince those wearing such T-shirts to "reconsider their choice of attire."
Luck says the First Amendment protects free speech. But he says his father used to tell him, "'just because it is legal does not mean it is right.'"
No. 18 West Virginia plays Saturday at Maryland.