Molly Maid employees Guadalupe Osorio, left, and Benita Tovar clean a client's home. (Zachary Kaufman/The Columbian)
Molly Maid franchise owner Trudy Snyder says the company has three office staff and 17 maids in the field.
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Business name: Molly Maid.
Owner: Trudy Snyder.
Address: 2515 E. Evergreen Blvd.
What the business does: Molly Maid, which is a franchise business, provides housekeeping customized to meet each individual customer's needs. The business is fully insured and uses environmentally friendly "green" cleaning products. Molly Maid serves both residential and commercial properties in Clark County and the Portland metro area. It offers cleaning services weekly, biweekly, monthly and occasionally, as well as construction cleanup and move-outs.
Steps to build the business: Snyder said her greatest resource to building her business is referrals. The best way to attract new customers, Snyder says, is to make sure every customer has a great experience from their initial contact with the company until the work is done. Snyder said it is important to have constant communication to ensure the highest standards and flexibility to meet customers' changing needs. Placing the company's logo on cars in the field helps promote the business as well. Molly Maid also has an online presence, networking and social media.
Greatest challenge: Some competitors are not licensed or insured, and it is more challenging and costly to run a reputable business, Snyder notes. Molly Maid pays workers' compensation, federal and state taxes, unemployment and liability insurance, as well as providing cars, fuel, uniforms and cleaning equipment for the job.
What's ahead for your business: Snyder believes in constant slow growth. This ensures that her standards of service are never compromised.
A favorite part of the job: Snyder likes the fact that she is building a family business and providing opportunities for employees to grow and become successful. Her company supports Ms. Molly Foundation, the corporate cause, and also supports local shelters. Snyder's business donates a portion of the revenue for each and every home it cleans, every time it cleans there.
Personal background: Snyder has 29 years of corporate retail management experience with J.C. Penney. She was on the district staff, out of the Vancouver office, for 26 stores in the Pacific Northwest. She was in charge of marketing, store presentation, building new stores and remodeling in five states.
Year established in Clark County: 2002.
Employees: Three office staff; 17 maids in the field.
Telephone: 360-258-4499, 503-380-4490.
Hours: 8 a.m. to 5 p.m. Monday through Friday.