It’s no secret that this year’s presidential election holds enormous consequence for nearly every demographic group nationwide. The economy, health care, immigration and other highly debated political issues are contested on the nation’s biggest stage. What this means to me and other young voters is a heightened responsibility to participate in the electoral process at a time when campaign finance and the ways in which politicians engage our vote are drastically changing.
Presidential campaigns, now with little to no economic restrictions, hold an endless reach on the ways to engage millennial voters. Rock the Vote — an organization that aims to increase young voter turnout and fight for progressive change — describes American youth as “the most tech savvy, diverse and largest in American history.” But is that necessarily a good thing? Although youth turnout at primary polls and caucuses nearly doubled in many states in 2008 from 2000, according to the Center for Information and Research on Civic Learning and Engagement (http://www.civicyouth.org), there often doesn’t seem to be a definitive correlation between participation and political knowledge.
In a generation in which young voters are regarded by many as lazy and unmotivated, could it be that our relationship with social media has actually brought us further from the issues on which we’re voting? I contend that, though social media has allowed organizations to broaden their mobility, and familiarize people with enigmatic slogans and verbiage, it has given campaigns the power to manipulate without having to actually explain.
None of this was more evident than in 2008, when contribution spending allowed candidates to employ a number of full-time youth outreach directors to target the youth vote in new and innovative ways. Exit polls conducted nationwide showed that Barack Obama took 66 percent of the millennial vote — ages 18-29 — in 2008, opposed to 53 percent of the vote from the rest of the voting-age population, the largest such disparity between the two categories in more than three decades.