MILWAUKEE (AP) — The Bradley Center has a new name — and, perhaps, a more specific expiration date.
BMO Harris Bank is buying naming rights to the arena, which will now be known as the BMO Harris Bradley Center.
It’s part of a six-year, $18 million partnership involving several companies, including Harley-Davidson, Kohl’s, Northwestern Mutual and Rockwell Automation. Specific contract lengths and contributions were not disclosed.
Metropolitan Milwaukee Association of Commerce president Tim Sheehy said Monday that he is optimistic the deal will be a “a bridge for a new facility” to host the NBA’s Milwaukee Bucks, Marquette basketball and other events.