Airlines to charge extra for aisle, window seats
Price strategy may split up families, friends
Monday, May 21, 2012
NEW YORK — If you're flying this summer, be prepared to kiss your family goodbye at the gate. Even if they're on the same plane.
Airlines are reserving a growing number of window and aisle seats for passengers willing to pay extra. That's helping to boost revenue but also making it harder for friends and family members who don't pay this fee to sit next to each other. At the peak of the summer travel season, it might be nearly impossible.
Airlines are reserving more seats for passengers willing to pay extra to be near a window, aisle or the front of the plane. That’s making it harder for many families to sit together without coughing up roughly $25 more per ticket, each way. Booking early helps, and there are other ways to find adjacent seats:
• Visit the airline’s website five days before departure. That’s when some “elite” frequent fliers are upgraded to first class, opening up their coach seats. Another wave of upgrades occurs every 24 to 48 hours.
• Use ExpertFlyer.com, which notifies travelers for free when a window or aisle seat opens up. For 99 cents, it also sends an email if two adjacent seats become available.
• Check in 24 hours in advance when airlines start releasing seats held for passengers with disabilities or children traveling alone. Airline gate agents can sometimes put families in the few remaining seats set aside.
• Consider airlines like Southwest, whose passengers pick seats at boarding.
— Associated Press
Buying tickets two or more months in advance makes things a little easier. But passengers are increasingly finding that the only way to sit next to a spouse, child or friend is to shell out $25 or more, each way.
With base fares on the rise — the average round-trip ticket this summer is forecast by Kayak.com to be $431, or 3 percent higher than last year — some families are reluctant to cough up more money.
"Who wants to fly like this?" says Khampha Bouaphanh, a photographer from Fort Worth, Texas. "It gets more ridiculous every year."
Bouaphanh balked at paying an extra $114 round-trip in fees to reserve three adjacent seats for him, his wife and their 4-year-old daughter on an upcoming trip to Disney World. "I'm hoping that when we can get to the counter, they can accommodate us for free," he says.
Airlines say their gate agents try to help family members without adjacent seats sit together, especially people flying with small children. Yet there is no guarantee things will work out.
Not everyone is complaining.
Rewarding frequent fliers
Frequent business travelers used to get stuck with middle seats even though their last-minute fares were two or three times higher than the average. Now, airlines are setting aside more window and aisle seats for their most frequent fliers at no extra cost.
"The customers that are more loyal, who fly more often, we want to make sure they have the best travel experience," says Eduardo Marcos, American Airline's manager of merchandising strategy.
For everybody else, choosing seats on airline websites has become more of a guessing game.
To travelers who haven't earned "elite" status in a frequent flier program, flights often appear full even though they are not. These casual travelers end up paying extra for an aisle or window seat believing they have no other option.
But as flights get closer many of the seats airlines had set aside for those willing to pay a premium do become available — at no extra cost.
"Airlines are holding these seats hostage," says George Hobica, founder of travel site AirfareWatchdog. "The seat-selection process isn't as fair as it used to be."
Airlines are searching for more ways to raise revenue to offset rising fuel costs. In the past five years, they have added fees for checked baggage, watching TV, skipping security lines and boarding early.
Now they are turning to seats.
Since last summer, American, Delta Air Lines, Frontier Airlines and United Airlines have increased the percentage of coach seats requiring an extra fee. Some — like those on Delta, JetBlue Airways and United — come with more legroom. Others, including those on American and US Airways, are just as cramped but are window and aisle seats near the front.
Allegiant Air and Spirit Airlines go one step further, charging extra for any advanced seat assignment. On Spirit, passengers who aren't willing to pay the extra $5 to $15 per flight, are assigned a seat at check-in. The computer doesn't make any effort to keep families together.
"It gets really difficult, unfortunately, because all you end up with is a lot of onesies and twosies," says Barry Biffle, Spirit's chief marketing officer. "If you want to sit together, we would highly encourage you to get seat assignments in advance."
Delta just launched a discounted "Basic Economy" fare on certain routes where it competes with Spirit that doesn't include advance seat assignments.
"Airlines have to be careful. They can only push this so far before they risk incurring the wrath of customers or the government," says Henry Harteveldt, co-founder of Atmosphere Research Group.
Summer brings passengers traveling in larger groups and fewer empty seats. Last July and August, a record 86.4 percent of seats were filled by paying customers. Planes will be "slightly fuller this year," says John P. Heimlich, chief economist at the industry's trade group, Airlines for America. Add in seats occupied by off-duty airline staff and passengers who redeemed frequent-flier miles, and on many flights there won't be a spare seat.