When I voted, I did so after hours and hours of reading on the individual candidates and issues. I felt good about my decisions as I put my ballot in the box. I have heard many complain about the advertisements on television. The annoying advertisements are on television for a reason; they work at swaying voter decisions.
I wonder how many voters base their decisions solely on the advertisements. I am afraid too many rely on them as a source of information. Political advertisements are designed to infiltrate our deepest emotional fears and concerns.
Conversely, the host of information available through newspapers and relatively impartial sites on the Internet allow one to make decisions on intellect rather than emotion. Isn’t that the type of decision-making we are eventually demanding of our elected leaders?