Vancouver engineering firm unveils revamped logo, website
MacKay Sposito experiencing growth in business
Friday, September 7, 2012
Previously: MacKay Sposito Inc. was founded in 1974 and experienced growth fueled by Clark County’s first housing boom.
What’s new: The civil engineering and planning firm unveiled a new logo and brand.
What’s next: The company plans to focus on newly added services, such as landscape architecture and project consulting.
On the Web: MacKay Sposito
Longtime civil engineering firm MacKay Sposito Inc. on Thursday unveiled a fresh logo to reflect the company's changing image as it experiences business growth.
"We felt an increasing need to convey a distinct identity and message," said Lisa Schauer, a partner in the Vancouver firm and vice president of business development.
The rebranding comes with a newly built website and a logo that exchanges the company's old ampersand between "MacKay" and "Sposito" for a "joinmark," derived from a mathematical symbol. It also comes as two new satellite offices opened this year in Soda Springs, Idaho and Hillsboro, Ore., and amid staff growth that recently topped 100 employees.
"We have doubled our (staff) since our low point during the recession," Schauer said.
To accommodate growth, the company has expanded the size of its offices in east Vancouver's Columbia Tech Center mixed-use business park.
"We added 3,300 square feet last month," which increased the space to about 10,000 square feet, Schauer said.
MacKay Sposito also operates offices in Kennewick and in Federal Way.
Founded in 1974, MacKay Sposito's initial growth was fueled by work through the 1990s mapping out some of the large land tracts involved in Clark County's homebuilding boom. Subdivisions such as Cascade Park were planned by the firm's founding partners, Don MacKay and Richard Sposito.
Today, the company's work still involves managing and engineering projects for land development -- both residential and commercial. It is also involved in energy projects, such as a series of upgrades to the Priest Rapids Dam near Yakima. Public works projects make up a third category of work, including planning for parks and public transportation.
Schauer said the rebranding effort — which includes the new logo and a newly built website with all new messaging — was completed over the course of between 12 and 18 months. The company hired an outside consulting company, ImageWorks, to provide graphics support and website design.