EVERETT — The Absolut vodka company says an Everett hair salon named Absolut Hair needs to find a new name.
The Daily Herald reports the vodka company delivered the message of a perceived trademark infringement by way of an international law firm in Los Angeles.
The owner of Absolut Hair, Jessee Skittrall, was surprised his little neighborhood salon caught the attention of the Swedish vodka giant.
Lawyers working on behalf of Absolut Vodka have given Skittrall until Jan. 1 to make the name change.
Absolut Hair was established in 1988. Skittrall inherited the name when he bought the business in 2009.
Skittrall estimates it would cost him $20,000 to rebrand. The salon will hold a renaming contest on its Facebook page, but some people are urging him to fight. His lawyer says that could be more expensive than rebranding.