Bluer Denim launches product line

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Bluer Denim, a premium denim brand developed by the makers of Ridgefield-based Agave Denim, officially launched its product line today at www.bluerdenim.com.

The brand of American-made jeans and denim is targeted to 18- to 24-year-old men and women. Its jeans start at $98, which the company says is about half the price of comparable products sold at retail outlets. Bluer will buy back used jeans from customers for $5.

The company launched a Kickstarter campaign in June, and has completed its first production run that includes jeans, jackets, shirts, and accessories for its Kickstarter supporters and for sale to the public.