NEW YORK (AP) — The Southeastern Conference is more popular than ever.
The average television rating for the league’s games on CBS this season was the highest since the network began broadcasting a primarily SEC schedule in 2001.
CBS said Thursday that its coverage averaged a 4.5 rating and 10 share, up 15 percent from last year.
Large audiences for the Alabama-Texas A&M and Alabama-Auburn games boosted the numbers. SEC teams have won seven straight national titles, and Auburn is going for the eighth in a row.
Ratings represent the percentage of homes with televisions tuned into a program, and shares measure the percentage of TVs in use at the time.
