WASHINGTON -- The White House has decided to circumvent Capitol Hill as it concentrates its gun-control efforts on speeches and other public appearances by President Obama and Vice President Biden outside of Washington, according to officials with knowledge of the plans.
With Obama's gun agenda dependent on centrist Democratic senators nervous about their re-election prospects, the administration has calculated that the president is better off helping build a groundswell of popular support within their states rather than negotiating directly with the lawmakers, officials said.
The emerging strategy represents a more combative approach than the one taken during Obama's first term, when the White House frequently worked directly with congressional leaders in attempts to strike a compromise. This time, Obama has laid out the measures he wants Congress to pass and is now setting out to expend political capital selling them.
The approach also underscores the limits of Obama's influence on Capitol Hill, where he must rely on the votes of Democrats from states that backed Republican Mitt Romney and where many voters are hostile to his progressive second-term agenda.
"Write your congressman," Biden said during an online forum Thursday in a refrain likely to be sounded repeatedly in coming weeks. "For or against, write your congressman."
The White House is entrusting key legislative work to senior Senate Democrats while Obama and Biden begin to criss-cross the country showcasing the president's gun proposals, which include background checks for all gun buyers and an assault weapons ban.
Obama is mobilizing millions of volunteers and supporters through the newly-branded Organizing for Action, his former campaign committee that will raise money and run grassroots campaigns to pressure wavering lawmakers.
Part of the goal is to demonstrate support for gun-control measures in states such as West Virginia, North Dakota or Louisiana, where Democratic Sens. Joe Manchin III, Heidi Heitkamp and Mary Landrieu face strong pressure to side with pro-gun groups.
Plans are also underway for Obama and Biden to appear with law enforcement officials, clergy members, hunters and military leaders who back their proposals, according to a White House aide.
Gun-control supporters said Thursday that they need moderate gun owners to be part of their coalition.
"We need responsible hunters and sportsmen to step up to this," Sen. Richard J. Durbin, D-Ill., said at a news conference with Sen. Dianne Feinstein, D-Calif., formally unveiling a bill to ban assault weapons.
With 10 military-style weapons displayed at their side, Durbin added, "They shake their heads when they hear the gun lobby speak for them, saying things which they don't believe, which is you need a weapon like this to go out and hunt or to go to target practice. We need them to step up. We need their voices as part of this conversation."
The White House's gun-centered campaign begins in earnest today, with Biden traveling to Richmond, Va. with Sen. Tim Kaine, D-Va., and several Cabinet secretaries to hold a roundtable session focused in part on the 2007 mass shooting at Virginia Tech.
Obama, meanwhile, will hit the road soon and is expected to make an emotional appeal in his "State of the Union" address, scheduled for Feb. 12. The White House is considering inviting families of the children who died in last month's shooting in Newtown, Conn., to join First Lady Michelle Obama in her viewing box, according to a Democratic source close to the White House.
Gun-control advocates say Obama's proposals face serious obstacles in Congress unless he mobilizes voters, who are largely supportive of gun-control measures in national polls.
"Each of us can work as hard as we can, but unless Obama is out there selling it," the bill won't advance, Rep. Carolyn McCarthy, D-N.Y., said.
The Senate is starting to consider a series of bills on Obama's agenda, including universal background checks for all gun buyers, tougher laws on gun trafficking and bans on assault weapons and high-capacity ammunition magazines.
The bill Feinstein and Durbin unveiled would prohibit the sale, transfer, manufacturing or importation of more than 150 specific firearms as well as magazines capable of carrying more than 10 rounds.
"This is a tough battle," Feinstein said at the start of an elaborately-staged and emotional presentation.
Both the White House and Senate Democrats plan to enlist religious leaders to leverage public support for gun-control bills. "Everyone in this city seems to live in terror of the gun lobby," the Very Rev. Gary Hall, dean of the Washington National Cathedral, said at the Feinstein event Thursday. "But I believe that the gun lobby is no match for the cross lobby."
The National Rifle Association dismissed Feinstein's proposal outright: "The American people know gun bans do not work and we are confident Congress will reject Senator Feinstein's wrong-headed approach."
The White House is keeping its distance as the Senate begins considering the measure, having calculated that an overt presence on Capitol Hill -- for now, at least -- could jeopardize the agenda, according to a Democrat who is working with the White House and requested anonymity because he was not authorized to speak publicly.