Clark going for a 3rd straight title at Winter X

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ASPEN, Colo. (AP) -- Just like Shaun White, Kelly Clark is so smooth and so highly successful in the superpipe.

And also just like the snowboarding icon, she's on an entirely different level from everyone else.

Especially here at Winter X, where she's going for a third straight title Saturday night.

But unlike White, Clark isn't a household name. Not even close. In spite of her dominance, White's kind of fame -- even a small measure of it -- hasn't really found her. She's not on the cover of any video games nor has she appeared on the front of "Rolling Stone."

She's all right with that. For her, it's more about progression than popularity. Clark's simply trying to evolve her sport with innovative tricks -- just like White.