OMAHA, Neb. (AP) — Indianapolis Motor Speedway will be the site of the official launch party for new SiriusXM channel Rural Radio.
Rural Radio will launch July 15 on SiriusXM channel 80. The all-day launch party is scheduled for Aug. 3 at Indianapolis Motor Speedway.
The party will conclude with an attempt to set the Guinness World Record for a “Parade of Pickup Trucks” with all radios on the track tuned to the new channel.
Rural Radio’s programming will be devoted to providing a wide variety of programming about rural American life, the western lifestyle, and agribusiness interests.