Automakers power ahead in February
Low interest rates help raise new car, truck sales 4 percent
Saturday, March 2, 2013
DETROIT -- Americans want new cars and trucks, and they're not letting higher gas prices or political dysfunction stand in their way.
New car and truck sales were up 4 percent in February as rising home construction and cheap financing kept the U.S. auto recovery on track. While the pace of growth is slowing, industry analysts expect more gains in the coming months, saying there's little that could derail demand for new automobiles.
Buyers have already shrugged off higher Social Security taxes, which cut their take-home pay starting in January. Gas prices -- which rose 36 cents to a $3.78 per gallon nationwide average in February -- didn't change their habits either. And they ignored the debate over automatic spending cuts that took effect Friday.
"Quite frankly, we think most of America is getting a little tired of hearing about some of the dysfunction," said Kurt McNeil, General Motors Co.'s U.S. sales chief. "We think the fundamentals are strong, and that's what's important, and that's what's driving the economy."
February sales hit an annualized rate of 15.4 million cars and trucks. That's still short of the recent peak of close to 17 million in 2005, but it's quite healthy compared with the anemic 10.4 million recorded in 2009.
The industry isn't likely to see the double-digit monthly gains it saw in the past year, when Japanese automakers came roaring back after the 2011 earthquake in Japan. Instead, auto companies are settling in for slower-but-sustained growth.
"All of the automakers are in good, strong positions, so it's harder to get those share gains," said Lacey Plache, chief economist with the auto buying site Edmunds.com.
Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit forecasting firm, raised his full-year sales forecast Friday from 15.1 million to 15.2 million. He said U.S. spending cuts might impact auto sales toward the end of the year, but he doesn't expect that to happen.
"Beyond that or some other external shock, I think it's full-speed ahead," Schuster said.
Truck sales boomed in February, as more new homes were built. McNeil said GM's pickup sales to small businesses were up 40 percent from a year ago, a strong signal of confidence in the underlying economy.
"This is probably the beginning of the strong comeback of trucks that we're going to see for the rest of year," said Jesse Toprak, a senior industry analyst with the auto buying site TrueCar.com.
GM's sales rose 7 percent to their highest February level since 2008. Chevrolet Silverado pickup sales jumped 29 percent, which helped make up for faltering sales of cars such as the Chevy Malibu and Cruze.
Ford's sales increased 9 percent in February. Ford reported a 15 percent gain that month for its F-Series pickups, the best-selling vehicles in the U.S. The company also posted record February totals for the Escape SUV and Fusion sedan. Fusion sales were up 28 percent and Escape sales rose 29 percent in that period.
Toyota's sales were up just more than 4 percent, with strong sales of the RAV4 small SUV and Avalon large sedan. Tundra pickup sales also jumped 16 percent. Despite higher gas prices, sales of the Prius hybrid were down 13.5 percent.
Plache said buyers are getting used to paying nearly $4 per gallon at the pump. Gas prices have topped $3.90 per gallon nationwide in each of the past two years.
"People go right back to what they were buying before. They start buying big stuff again," she said.
Honda's sales fell 2 percent. Sales of the new Accord jumped 35 percent, but that couldn't offset big declines for the CR-V crossover and Civic small car.
Automakers spent less on discounts and deals, which cut into their profits and brand image. Discounts in February averaged $2,392 per vehicle, down almost 4 percent from a year ago, TrueCar said.
But low interest rates offset that. The average four-year auto loan has a 2.5 percent interest rate, according to Bankrate.com. That's about half of what it was five or six years ago.