Miller Paint will no longer sell Devine Color brand
Monday, March 18, 2013
Portland-based Miller Paint Co. said Monday that it will no longer manufacture and sell the Devine Color brand, ending a 12-year relationship. Miller Paint will maintain ownership of Devine's paint and color formulas but its use of the Devine Color trademarks will be discontinued, and the licensing agreement with the brand's owner will be terminated. The Devine Color brand has been owned since 2009 by Valspar Corp., based in Minneapolis.
Miller Paint said it will expand and re-launch a new line of interior paint called Evolution, using Devine Color paint formulas. The new line will be available starting May 23.