NEW YORK -- A new $12 million television ad campaign from Mayors Against Illegal Guns will push senators in key states to back gun control efforts, including comprehensive background checks.
New York City Mayor Michael Bloomberg announced the ad buy Saturday -- just days after Senate Democrats touted stronger background checks while acknowledging insufficient support to restore a ban on assault-style weapons to federal gun control legislation.
"These ads bring the voices of Americans -- who overwhelmingly support comprehensive and enforceable background checks -- into the discussion to move senators to immediately take action to prevent gun violence," Bloomberg said in a statement issued by the group he co-founded in 2006.
The two ads posted on the group's website, called "Responsible" and "Family," show a gun owner holding a rifle while sitting on the back of a pickup truck.
In one ad, the man says he'll defend the Second Amendment but adds "with rights come responsibilities." The ad then urges viewers to tell Congress to support background checks.
In the other ad, the man, a hunter, says "background checks have nothing to do with taking guns away from anyone." The man then says closing loopholes will stop criminals and the mentally ill from obtaining weapons.
The Senate is scheduled to debate federal gun control legislation next month after returning from the Easter Recess.