By Joseph V. AmodioOut of stock. Three simple words. Yet to fashionistas, you might as well say, “Sorry, your card’s been declined.” It’s like Kryptonite to Superman, or holy water to any self-respecting demon. Out of stock? OUT OF STOCK??!!
How is that possible?
Well, if you’ve logged on to Target.com lately, you know it’s very possible. Target once again hit the jackpot with its latest designer mini collection — the 3.1 Phillip Lim for Target line, a selection of women’s and men’s apparel, shoes, bags and more, which hit stores and the website Sept. 15. Key items sold out within hours.
But Target’s not the only game in town. Kohl’s launched the Catherine Malandrino for DesigNation line (an affordable set of dramatic knits, cocktail dresses and sportswear from the upscale French designer), and the week before that New York & Company released its hotly anticipated collaboration with actress Eva Mendes.
“I really hope that women know how personal this is to me,” says Mendes in a promotional video on YouTube. “It feels like I’m sharing my closet with women.”
Need more? Rihanna’s second collab with Brit label River Island dropped this month, as did In Style editor Hal Rubenstein’s line at HSN.com. Adam Levine and Nicki Minaj lines are debuting at Kmart, and French designer Isabel Marant’s collection for H&M arrives Nov. 14.
Shop early, shop fast.
Minaj accentuates the curves in her new fashion line of dresses, track suits and more.
“Hugs u in all the right places,” she wrote on Instagram of one brocade-print dress. Her line debuted at Kmart and kmart.com.
The star of NBC’s “The Voice” now has “the look” that guys can grab for their own. The new Adam Levine collection of tees, soft button-downs, broken-in denim and accessories is inspired by the rocker’s personal style. It’s now in Kmart stores, kmart.com and shopyourway.com/adam (where you’ll find behind-the-scenes videos and chats with Levine).
“I was very proud that H&M approached me to do this collaboration,” says French designer Marant. Her line is still under wraps, but will no doubt reflect her tres chic, Paris-boho style, with gear for women and guys — her first-ever men’s line. Look for it Nov. 14 at H&M stores and hm.com.
Hal Rubenstein, one of In Style magazine’s founding editors (now editor at large) and a Fashion Week fixture, is finally crossing over – from behind the pages to on them, releasing his own Hal Rubenstein collection of women’s apparel and accessories. Here, the faux beaver vest, in various shades; $129.90 on HSN broadcasts and hsn.com
Luxury designer (and Mick Jagger gal) L’Wren Scott is foregoing her standard four-digit price tags for an affordable capsule collection for Banana Republic, her first-ever collab with a global retailer. Expect sequin dresses, jeweled cardigans, pencil skirts, colorful prints (lips, florals, candy stripes) and some fab accessories, $39.50 to $198 starting Dec. 5 at select Banana Republic stores and bananarepublic.com.