Nautilus rolls out new fitness products

By Aaron Corvin, Columbian port & economy reporter

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Nautilus Inc., the Vancouver-based manufacturer of fitness equipment, unveiled several new products today, including three under its Bowflex brand and others under its Schwinn label.

“These products are inspired by our consumer insights and truly represent our focus on creating new and innovative designs with features and functionality, making it even easier for our consumers to reach their fitness goals,” Bruce Cazenave, CEO Nautilus, said in a news release.

Here are the new products:

• Bowflex MAX Trainer, a full-body cardio machine the company says “engages the upper body 80 percent more than a traditional elliptical and is easier on the joints than running on a treadmill.”

• Bowflex Boost, a band that tracks calories, steps and distance on a 24-hour basis.

• Bowflex SelectTech mobile app, which “delivers an interactive weight-training experience complete with custom Bowflex workouts,” the company said.

• Schwinn Cardio Series, including new upright and recumbent exercise bikes and ellipticals at multiple price points. Features of these new products include 29 motivational workout programs and the ability to measure results and upload them to the SchwinnConnect website.

Nautilus’ stock, which trades as NLS, closed up 44 cents today, at $7.10 per share. The company’s shares have traded between $2.42 and $9.87 in the past 52 weeks.