INDIANAPOLIS (AP) — Izod will end its deal as title sponsor of the IndyCar Series at the end of the season.
Izod signed on as the official apparel provider of IndyCar in 2008 and increased its involvement to series entitlement holder in 2010.
Izod said in a statement Friday the company is shifting its product focus and must adjust its marketing spend as well.
Hulman & Co. CEO Mark Miles said as IndyCar and the Indianapolis Motor Speedway combine their commercial functions, they will be better positioned to aggressively pursue new partners.
