Starbucks is learning that people really like their sliced cake loaves.
The Seattle-based coffee company says it will start bringing back its cake slices in response to customer feedback. The company had been getting rid of the slices that came in banana, iced lemon and pumpkin flavors as part of a staggered rollout of its pricier new, baked goods. In their place, Starbucks offered what looked like miniature loaves that cost $2.45, an increase of 20 cents.
The new baked goods, which are warmed up in the Starbucks ovens, have so far been rolled out to roughly half of the company’s 11,500 U.S. locations. That means about half of stores never got rid of the cake slices.
Starbucks Corp., which has long been criticized for its underwhelming baked goods, has been trying to boost sales by convincing more people to get a bite to eat with their drinks.