Vancouver — Betsy Henning, founder and CEO of the Vancouver-based marketing and communications firm AHA! , will offer advice on what it takes to "unleash your brand value" at Clark County PubTalk on Tuesday at the Fort Vancouver Artillery Barracks, 600 East Hatheway Road.
Henning will discuss ways that companies can develop a brand strategy that reflects their unique values and capabilities, and to align that strategy on all of its communications.
The session will cover how companies can think strategically about their brand and use it to differentiate their firm from competitors; align employee and customer communications with their brand; help employees embrace the brand and deliver meaningful experiences that reflect their company's brand.
The event is from 5 to 8 p.m. Light refreshments and beverages will be available for purchase. The fee is $30 for the general public. Advance registration is available at www.swwdc.org/.